Gaea is an imagined skincare brand rooted in the philosophy that caring for your skin is both a return to self and a connection to the earth. Named after the ancient Greek primordial goddess of Earth, Gaea embodies the quiet power of natural beauty and mindful living.

This comprehensive brand identity project centers on authentic, natural beauty through thoughtful packaging design and organic visual storytelling. The brand's essence is brought to life through a cohesive system of custom logo design, intuitive website experience, and evocative campaign imagery that speaks to the modern consumer seeking genuine connection with both their skincare routine and the natural world.