I am really interested in the way design and branding shape a team’s identity in Formula 1. With Cadillac’s recent move into F1, I wanted to explore how their style and heritage could be re-imagined for the sport.

This project presents a collection of concepts inspired by Cadillac’s bold aesthetic, adapted to fit the dynamic world of F1. It’s a work in progress that continues to evolve as I experiment with new ideas and approaches.